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LEGIONELLA, CONTENT MARKETING AND SUGAR TAX

2018 so far from inside The Enamel Works 

To mark Enamel’s fourth birthday and our first quarter in a ‘proper’ office, we’ve decided it’s high-time to shout about some of our recent successes. Of course, much of our work is under strict non-disclosure agreements, but there’s still plenty to talk about. Let’s do it.

 

Diving head-first into adiabatic cooling

Designer and manufacturer of adiabatic cooling technology, Transtherm Cooling Industries, is a business we had the pleasure of writing for back in 2015. And now, we’re extremely proud to say that they have appointed us as their retained PR consultants.

Starting afresh with their PR and content marketing requirements, we’ve wasted no time getting to know our adiabatic coolers from our wetted surface hybrid or traditional tower alternatives. And we’ve already delivered some impressive print media and wider marketing results, including 18 editorial features across their key trade titles in the first quarter of 2018.

With their first inbound content marketing campaign, an overhaul of their corporate social channels and a targeted comms strategy to reach key decision makers all in the pipeline, Transtherm is set to play a leading role within The Enamel Works mix for the long term; something we’re really pleased about.

 

Content marketing for a renowned full-service agency

Despite our growing portfolio of direct clients, The Enamel Works was first and foremost a service dedicated to supporting large creative agencies overcome their B2B skills gap. This remains an important and thoroughly enjoyable part of our work, never more so than when an award winning and highly-renowned full-service agency called on us to help them through a recruitment gap.

They decided honesty was the best policy and opted for total transparency with their new client, a global manufacturer of plumbing products, and after a friendly first meeting we slipped effortlessly into place as temporary cover whilst the agency recruited. Buying the agency time to find the right person for the role, we worked in a client-facing capacity to deliver editorial and content marketing assets which matched the quality and speed they could expect from the agency they had appointed.

We’re proud to represent our established agency clients in whatever capacity they require, delivering friendly consultancy and tangible outputs in their house-style, either as a trusted third party or as a white-labelled member of staff.

 

Website project management (and copywriting of course!)

Working closely with our preferred design and SEO partners, we have delivered a number of concept-to-completion website build projects over the last few months.

First up was longstanding client, Bowman International, who asked for help updating their entire online presence across four websites. We were delighted to help, steering them through the process step-by-step and ensuring they only dealt with trusted, reputable developers and SEO pros along the way.

With an international approvals chain to navigate, plus logo refreshes and the structuring of a corporate group identity to handle, this ongoing project has been a real treat to get our teeth into. For a flavour of the work we’ve done, check out the John Handley Bearings website – a full case study will follow once the project is finished.

We were delighted to add Blue Sky Group to our client list too, with their new website and collateral re-design project – they’re an ambitious and highly-skilled team of IT infrastructure consultants from Birmingham who have worked relentlessly to deliver an outstanding first 20 months in business.

The website was designed and built by freelance talent Dave Taylor (Design Jobber), with SEO completed by the exceptional team at Bowler Hat.

 

National newsjacking

You know there’s newsjacking under way when work starts before 6am – but the early mornings proved fruitful for a number of our clients (including a leading law firm and UK top 20 housebuilder, working on behalf of an agency client) with coverage secured in The Guardian, The Telegraph, The Express, The Independent, the Mail Online and the BBC News Online.

Coverage came off the back of the Prime Minister’s speech on housing, the introduction of sugar tax and the controversial Sainsbury’s/Asda merger. While we were at it, we also secured one of our manufacturing clients some key trade coverage off the back of KFC-gate (check it out here).

 

Legionella and other waterborne pathogens

As a technical copywriter, you learn highly detailed information about lots of different sectors, topics and applications. Over the years we’ve found there are periods where you feel like quite the expert on certain topics, before your work load shifts and your focus is diverted to some other bizarre but fascinating industry. For Marie, the start of 2018 has been all about Legionella (plus Pseudomonas and other waterborne nasties), with not one, but three clients focussing on this topic.

Entering the world of dangerous bacteria at the end of last year with a round table event for German manufacturer, Aqua Free, she has since written editorial content, content marketing assets and even new business presentations on the correct preventative processes and emergency treatment of Legionella contamination for healthcare, industrial applications and social housing providers.

Interestingly, this topic has allowed us to work with a number of seriously influential decision makers from across the water industry, who have proven to be some of the most passionate people we have ever had the pleasure of working with.

 

So, what’s coming up?

As we move into our fifth year in business, it’s fair to say that we’ve found our feet within the industries we are most passionate about. Delivering unrivalled service to industrial, manufacturing and engineering businesses from the UK and much further afield. The addition of a ‘proper office’ at Pacific House in Tamworth was indeed a game changer. It’s created new client relationships, stopped us eating out every lunchtime and has given us somewhere to host clients and suppliers for meetings, workshops and presentations.

Although it may be a disappointing conclusion to a blog post, year five, for us, isn’t about drastic changes, exciting expansion, or impressive growth. It’s about enjoying our work, ensuring there is time in the month to exceed expectations, nurturing relationships where we know we can make a difference, guiding our technical clients towards tangible marketing outputs and being the go-to B2B service provider for big agency clients – it’s what we’re known for after all.