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A MASTERCLASS IN MANAGEMENT

I don’t get to write about football often but if there’s ever a time to break the mould, it’s as the nation is being swept along in a giant wave of meme-fuelled World Cup optimism. There’s been a lot written about England’s campaign so far. From the ‘likeable’ playing squad to the impeccable way in which the manager has conducted himself on this biggest of footballing stages, there’s a collective sense of pride about this lot. And deservedly so. In fact, whether you’re a diehard football fan or not, there’s a lot to be learnt from the collective group. Gareth Southgate, together with his players, coaching staff, medical team, nutritionists, analysts, technical director Dan Ashworth, senior comms manager Andy Walker and no doubt many more,…

WHAT CAN INTER-AGENCY TEAMS LEARN FROM THE GREGGS SILO EFFECT?

We’ve all enjoyed the recent efforts of Greggs launching its new summer range at a hipster food fair under the clever guise of Gregory and Gregory – it was simple, humorous and delicious. But was it well executed? Some think not. Last week this thought-provoking read popped up on my LinkedIn feed which reveals that despite a swathe of national news coverage (well done those PRs!) the campaign failed to penetrate Greggs other marketing channels, causing it to fall short for those who prefer to consume media outside of mainstream news channels. The writer, Lawrence Alexander, a strategist from The Home Agency, reveals that there was zero mention of the campaign on Greggs website and locating the video on YouTube was a struggle. Eesh! I…

LEGIONELLA, CONTENT MARKETING AND SUGAR TAX

2018 so far from inside The Enamel Works  To mark Enamel’s fourth birthday and our first quarter in a ‘proper’ office, we’ve decided it’s high-time to shout about some of our recent successes. Of course, much of our work is under strict non-disclosure agreements, but there’s still plenty to talk about. Let’s do it.   Diving head-first into adiabatic cooling Designer and manufacturer of adiabatic cooling technology, Transtherm Cooling Industries, is a business we had the pleasure of writing for back in 2015. And now, we’re extremely proud to say that they have appointed us as their retained PR consultants. Starting afresh with their PR and content marketing requirements, we’ve wasted no time getting to know our adiabatic coolers from our wetted surface hybrid or…