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How to spot an SEO no-go


Enamel talks to SEO industry heavyweight, Marcus Miller, about avoiding SEO consultants who operate outside of industry best practice. SEO is one area of the digital landscape which is evolving at a rapid rate. Unfortunately, this means the industry is awash with cheap and cheerful companies operating outside of SEO best practice to offer quick but often temporary, results. The fact of the matter is simple, if you’re after long-term ranking success and want to avoid practices that could be ruinous to your online presence, then you need to play the long game. But how can you be sure you’re employing the right team for the job? And how can you spot a potential SEO no-go in such a noisy marketplace? We interviewed industry heavyweight,…