Home / Archive by Category "Life inside the Enamel works"

Archives

2016: The good, the bad and the ugly

Here we are on the cusp of Christmas and the end of a year that most of us are more than ready to forget. Before we do though, here’s our round-up of 2016. We started this year intentionally quiet with a number of new retained clients who deserved our undivided attention. By the end of spring, we’d gathered pace and have maintained it ever since – delivering above and beyond what we thought would be possible in our third year in business. Of course, much of our work is bound by strict confidentiality agreements, but we wanted to share with you a few highlights, key learnings and personal highs and lows to summarise what has been a memorable year. Retention vs acquisition Nurturing long-lasting client relationships…

Enamel Copywriting becomes The Enamel Works

After a year of careful planning we are delighted to announce that Enamel Copywriting has evolved into The Enamel Works. What’s the difference? To put it simply, evolving into The Enamel Works will allow us to market our full range of communications services. We are finally spreading our consultancy wings after two years of strategic growth and it feels great – like that first ‘bone cracking stretch’ in the morning kind of great. Our offering may have diversified but we’re staying true to our roots which means copywriting will remain the cornerstone of our business, and supporting creative agencies to bridge their skills gap will absolutely still be one of our core offerings. That said, we always planned to broaden our services and with a…

Bird poo, technical ceramics and SEO – quarter two inside The Enamel Works

Quarter two has been and (almost) gone and we’re heading towards the latter half of the year having made some seriously important decisions. None more serious or important than deciding that yes, we probably should start taking a carafe of orange squash up to the office to save the arduous seven second walk back to the kitchen. And yes, moving the desks back from the open doors on warmer days is a wise move because fast moving pigeons can in fact poo inside the office. With those key office changes firmly in the bag, it was on with the task at hand – winning business, creating great communications and surpassing expectations left, right and centre. What have we been writing about? One of the real…

One word. Mega!

A large proportion of our work is through big creative agencies and when working in this capacity we aren’t client facing. That’s fine, we quite like being the dirty little secret, but it does mean that we often pour our heart and soul into crafting copy only to watch it disappear into a black hole of approvals, never to be seen again. Now we know more than a handful of agency writers who would love to relinquish the often mundane approvals process and we too have felt like that in years gone by; but the beauty of getting something approved is being able to show off your work and (hopefully) receive positive feedback. Well today, one agency contact was kind enough to forward over their…

Six months later

Today marks six months since I left employment and joined Marie as a freelance consultant at Enamel Copywriting – and what a six months it’s been! Running our own business has been hard work, it’s been stressful and it’s been tiring. It’s also been thoroughly rewarding, exciting and enjoyable. However if there’s one thing I’ve learned in the last six months, it’s that there is more to freelancing than being a freelance *insert job here*. Thanks to Marie, Enamel was already thriving when I jumped on board but neither of us expected the success and the growth we have achieved since that point. We’ve had valuable support and many words of wisdom along the way from a long list of people, many of whom probably…

News from inside the Enamel Works

We’re rapidly approaching the end of quarter one in what is our second year in business and it certainly has been action packed. The end of 2015 far surpassed our expectations with new and exciting projects, retained PR accounts and more growth than we ever dreamed possible. We are firm believers that hard work won’t kill you, but by the time Christmas came around, we were more than ready to throw in the towel. Post festivities, the executive decision was for a quieter, strategic start to the New Year, with less work in the evenings, fewer impossible deadlines and most importantly, more time to enjoy the fruits of our labour. To an extent, we’ve certainly achieved that, having enjoyed some time to slow down, breathe…

Googling gravy and exercising our right to be really nice

Here at Enamel we believe in exercising our right to be really nice. Whether that’s in general communication, helping people in need or supporting those doing the helping. We’re strong believers in good old fashioned manners too. You know, just being well behaved, decent, friendly – that sort of thing. So when Ipiit, a Swedish company operating in San Francisco, got in touch about tightening up their digital comms on a budget, we decided to help them out for free. Why? Because sometimes it’s refreshing to ignore profit margins, timesheets and to do lists and just help someone out. We support a number of charities with their comms and this isn’t the first time we’ve helped another small company on their quest for killer copy….

What to expect from a corporate photoshoot (and the outtakes from ours)

Corporate photography is a must for any professional business, but no matter what job you do, how good looking you think you are or how many times you’ve gone through the rigmarole of saying “cheese” in the name of commercial vanity, chances are you’ll still end up looking like a pillock in at least one shot. Coming from an industry where photography is part and parcel of your monthly to-do list, we really have seen it all when it comes to getting that one key shot for a website, press release or case study. But take it from us, it’s not always as easy as it seems.  The camera loves you darling We’ve been behind the camera on numerous occasions, trying to coax everyone from…

Direct mail done well

Many people frown at the thought of using direct mail as a form of a contacting potential clients, because surely in this digital society of ours, direct mail will be seen as backwards, ineffective and environmentally damaging? Well call us all of those things if you like, but we happen to like snail mail (in small, environmentally-conscious batches) and the excitement an unusual brown box can bring. Yes, that’s right, a whole box – because to us, direct mail is a way of showing personality and creativity before the recipient has even read what’s inside it. You can’t fit much tangible creativity in an envelope! So without further ado, here’s our guide to making your direct mail turn heads: Be creative What would you like…